Magazine article Marketing

Marketing Mole: Who Does Google Think You Are? - Phil Chapman, Chief Marketing Officer, Kerry Foods

Magazine article Marketing

Marketing Mole: Who Does Google Think You Are? - Phil Chapman, Chief Marketing Officer, Kerry Foods

Article excerpt

- The first link is to the company information for Kerry Foods in BusinessWeek.

- The next is to a Marketing article about Chapman's appointment.

- The third result pushes to a feature about the need for marketers to be more daring.

- The next refers to another story about his appointment.

- The fifth is a follow-up story about Kerry Foods' growth.

Verdict This is a good profile, with a mix of comment and news. It could be improved by having some more recent pieces, as three of these stories relate to his 2009 appointment.

Action His piece about how marketers need to be more daring shows he has good potential as a commentator, so he should do this more.

He should also think about establishing a voice on a social network such as LinkedIn.

Kerry Foods Ltd.: Private Company Information - BusinessWeek <

investing.businessweek.com/research/stocks/private/snapshot.asp? ...

16 Jun 2011 - Kerry Foods Ltd. company research & investing information ... Age: 47. Mr.Phil Chapman. Group Marketing Director ...

Kerry Group hires T-Mobile marketer Phil Chapman as marketing ...

www.google.co.uk/url?url=http://www.brandrepublic. …

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