Magazine article Marketing

Marketing Mole: We'll Call You - Asda

Magazine article Marketing

Marketing Mole: We'll Call You - Asda

Article excerpt

Mole is a vain and frugal creature, so when we heard about trials for Asda's 'Great Bum Jeans', we were excited by the prospect of cheap and flattering threads

Asda: Hi, you're through to Asda, (name) speaking, how can I help you?

Mktg: I'm calling because I've seen something about your 'Great Bum Jeans'.

Asda: I'm sorry?

Mktg: The 'Great Bum Jeans' that Asda is making.

Asda: The 'Great Bum Jeans'?

Mktg: Yes.

Asda: I'll just have a look here. I'm just checking women's jeans. Where is it you'd seen it?

Mktg: I was told about it. My friend saw something on Facebook that said you could get involved with it, and I wanted more information, because I can't get on to Facebook at the moment.

Asda: You see there's a style-finder for the jeans, there are four separate styles of jeans, which are skinny, boot-cut, kick-flare and straight. It's not showing any more information on here.

Mktg: I was told it's a style that is coming out, which people can get involved with testing out.

Asda: OK, can you hold while I speak with our George at Asda department? (Marketing is put on hold for three minutes.) Hi, sorry to keep you, I've just spoken to the marketing team in our George department.

Unfortunately, you're only able to apply on Facebook. …

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