Magazine article Editor & Publisher

HYTV Takes Off: Weekly TV Show Targets New Yorkers

Magazine article Editor & Publisher

HYTV Takes Off: Weekly TV Show Targets New Yorkers

Article excerpt

BOLDLY GOING WHERE audiences are, The New Times continues to carve its way through the everchanging media landscape. And now, television is part of the mix. Recently, the Times launched a weekly TV show, hoping to capture viewers and ratings Monday nights in its local market: New York City.

Catering to the interests and lifestyle of New York residents, NYTV is a half-hour show produced by The New York Times that airs Monday evenings at 8:30 on New York's flagship local station, NYC life. It runs under the banner of NYC Media, the city's official TV, radio, and online network.

Each episode features a selection of the latest culture, lifestyle, and fashion-oriented videos produced by Times journalists for New Yorkers. "What NYTV will be doing is assembling local segments the Times has created, shot, and made available on our site into a program for a platform--television--we have no presence in right now," said Gerald Marzorati, assistant managing editor, in an interview with The Cutline.

The Times produces more than a hundred videos each month for its website and other digital platforms, so dabbling in television seems a natural progression. …

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