Magazine article Marketing
Marketing Mole: We'll Call You - the Football Association
Moles rarely get to see international football matches in person, so we were disappointed when the latest friendly was cancelled following civil unrest in London.
FA: Good morning, Football Association.
Mktg: Hi. I'm just calling to find out about the cancelled England game against the Netherlands. I bought my Dad tickets, so I'm wondering whether the game will be rescheduled.
FA: With regards to that, tickets are being refunded. The money is being transferred back to the card the tickets were booked with. With regards to the match, we do have an agreement to play (the Netherlands) at Wembley, but as yet there is no date, and it won't be in the short term.
Mktg: So it is going to be a few years away?
FA: Our chairman said yesterday he will be sitting down to rearrange the fixture, possibly (for) next year. There is an international date in October, but it won't be then.
Mktg: Was there no thought given to waiting until the day of the game itself, as the situation in London seemed to improve?
FA: Obviously (the rioting) did die down slightly, but the issue was that we can't operate as a venue without a safety certificate, and the Metropolitan Police security teams within London couldn't guarantee that they could provide security, and if they can't do that, we could have been shut down. …