Magazine article Marketing

Digital Report: Stats and Facts

Magazine article Marketing

Digital Report: Stats and Facts

Article excerpt

MARKET SIZE AND TRENDS

Affiliate marketing drove online sales of pounds 4.6bn during 2010, a 12% increase on 2009, when the sector accounted for pounds 4.1bn of sales.

Source: Econsultancy Affiliate Marketing Buyer's Guide 2010, August 2010

The growth of overall online sales in 2010 means that affiliate marketing contributed to 8% of all online retail sales, compared with 10% in 2009.

Source: Econsultancy Affiliate Marketing Buyer's Guide 2010, August 2010

Affiliate display now accounts for more than 10% of the online display advertising market. It was valued at pounds 72.6m for 2009.

Source: Internet Advertising Bureau Fact Sheet, IAB, March 2010

The affiliate marketing industry has grown by more than 700% since 2004.

Source: Econsultancy Affiliate Marketing Buyer's Guide 2009, May 2009

Brands paid an estimated pounds 227m in commissions and fees to affiliates and networks in 2009.

Source: Econsultancy Affiliate Marketing Buyer's Guide 2009, May 2009

AFFILIATE REVENUE

Just under a third of affiliates (31%) are generating less than pounds 50 a month in sales for their merchants, and a further 9% are generating between pounds 50 and pounds 100. …

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