Magazine article Marketing

Brand Manager of the Week: Frances Ashcroft, Brand Manager, UK & Ireland, Intel

Magazine article Marketing

Brand Manager of the Week: Frances Ashcroft, Brand Manager, UK & Ireland, Intel

Article excerpt

- Describe yourself in three words.

Determined, sharp, savvy.

- How would you define marketing?

The science of successful selling.

- What attracted you to your current job?

The brand, quality of life and location.

- What advice would you give someone starting their marketing career today?

Stay curious, be persistent, and for heaven's sake, apply common sense.

- What was your first job?

Publicity assistant at the Wyvern Theatre in Swindon, Wiltshire.

- How did you get your first job?

Sheer brazenness: I asked for it.

- What's your greatest ambition?

Finding the right balance.

- What was your finest hour?

I've yet to have it.

- If you were a brand, which would you be and why?

Innocent. It's a brand with pure ideals and it stays true to them.

- What makes you angry?

People who are late.

- What is your all-time favourite slogan?

'It does exactly what it says on the tin.'

- What marketing trend is currently dominating your job?

Integration - the 360 degs user experience.

- Do you have a marketing mentor?

Her name is Isabelle Ferdane; she runs marketing for Intel Europe. …

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