Magazine article Marketing

Marketing Mole: Who Does Google Think You Are? - Andrew Warner

Magazine article Marketing

Marketing Mole: Who Does Google Think You Are? - Andrew Warner

Article excerpt

Andrew Warner, Senior marketing director, customer marketing organisation, Expedia EMEA.

- The first and second links are to releases in Expedia's online pressroom.

- The third is also to Expedia's website, about Secret Saver.

- The next result is another story about Warner taking up his current role.

- The fifth link is to a story on the Marketing site about his appointment.

Verdict: This is quite a poor media profile. The first three links are from Expedia's own site, which is far less valuable than having a third-party media presence. The two news stories are both about his appointment more than a year ago.

Action Warner needs to comment more frequently on travel sector stories He could consider setting up his own blog to establish his presence as a thought-leader in this area Andrew Warner Joins Expedia/Inside Expedia/Expedia.co.uk

www.press.expedia.co.uk/Inside Expedia/Expedia People - Cached

22 Mar 2010 - 2010 logo.jpg ANDREW WARNER JOINS EXPEDIA AS SENIOR MARKETING DIRECTOR EMEA Expedia, Europe's leading online ...

Expedia People/Inside Expedia/Expedia.co.uk

www.press.expedia. …

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