Magazine article New Zealand Management

As I See It : Brendan Hoare; Founding Director, Organic Systems

Magazine article New Zealand Management

As I See It : Brendan Hoare; Founding Director, Organic Systems

Article excerpt

How would you describe the New Zealand identity?

New Zealand is the keyhole to the new dominant trade continent, the Pacific Ocean. The world also wants and needs a slice of what we have: Pure, Clean, Green, Smart with a relatively relaxed attitude. This is our brand.

We are also slowly realising we are actually Pacific peoples; modern maritime traders, craftspeople, innovative and disproportionately entrepreneurial. We are getting browner and less Euro centric by the decade; this is a good thing, I encourage it.

What will be the country's next major challenge?

Our country is at a crossroads, we lack vision and fail to see the occasion. We have to shift from a 'me' mentality to a 'we' one... immediately. We are in a unique position on the global stage to demonstrate the change we are all collectively seeking. It fits our global position, brand and requires support of activities that sustain our identity.

The world is facing the integrated challenges that embrace food, energy and socio political unrest. Our proposition to meet this challenge is simple. A successful brand needs real clean green growth which will drive more economic wellbeing. …

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