Magazine article Marketing

Brand Manager of the Week: Christina Lecky, Brand Manager, Kleenex

Magazine article Marketing

Brand Manager of the Week: Christina Lecky, Brand Manager, Kleenex

Article excerpt

- Describe yourself in three words.

Passionate, fun, driven.

- How would you define marketing?

Developing brands that are indispensable for consumers.

- What would you be if you weren't a brand manager?

A restaurant critic. Food is a passion of mine and I love eating out. To get paid to do it would be the icing on the cake.

- What advice would you give someone starting their marketing career today?

Don't forget the shopper when developing plans; start from the shop floor and work backwards. This will help to get retailers excited and motivate shoppers.

- What attracted you to your current job?

The opportunity to work on a brand which has been loved by consumers for decades, yet still has so much growth potential.

- What was your first job?

While at school, I ran the kitchen of an independent sandwich shop called Duffy Moons.

- What hobbies do you have?

Exploring the quirkier areas of London, eating out, running and, unfortunately, as I'm doing up my flat, lots of DIY.

- What makes you angry?

Laziness and ignorance.

- What's your favourite holiday destination? …

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