Magazine article CRM Magazine

Acquisitions Pay Big Bounty for Big Blue: IBM Is Cashing in on Its Netezza, Coremetrics, and Unica Deals by Adding Analytics Products

Magazine article CRM Magazine

Acquisitions Pay Big Bounty for Big Blue: IBM Is Cashing in on Its Netezza, Coremetrics, and Unica Deals by Adding Analytics Products

Article excerpt

IBM released two very different analytics offerings within weeks of each other. Both rely on technologies picked up during recent high-profile acquisitions.

The first was an appliance that lets organizations analyze as much as 10 petabytes of data in minutes. The technology, based on systems IBM gained in its acquisition of Netezza Corp. in November, is designed to help businesses uncover patterns and trends from large data sets while meeting compliance mandates.

The IBM Netezza High Capacity Appliance addresses a challenge posed by organizations amassing huge amounts of data. Banks, insurance companies, healthcare providers, and communications services providers are required by industry regulators to retain massive amounts of data, in some cases for as long as a decade.

"Companies need to keep years' worth of data available, and in a majority of cases, it ends up in some cold storage where it is not easily accessible," says Razi Raziuddin, senior director of product management at IBM Netezza. "As a result of not being able to access that data, companies lose the insight and details it could hold."

Raziuddin notes that the High Capacity Appliance allows companies to archive, search, and mine all that data and "do some very complex analysis on it."

The solution, which costs about $2,500 per terabyte (which is 1 trillion bytes), can handle up to 10 petabytes (or 1 quadrillion bytes) of data.

Then, IBM released a cloud-based Web analytics and digital marketing suite to help automate online marketing across channels, including the Web, email, chat, social media, and mobile phones.

"Everyone wants to be more targeted in their marketing, but you need analytics to do that," says Akin Arikan, multichannel marketing evangelist with IBM's Enterprise Marketing Management Group. "It takes tight integration. …

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