Magazine article University Business

Mobile College Searches Catching On?

Magazine article University Business

Mobile College Searches Catching On?

Article excerpt

MORE THAN ONE-QUARTER OF TEENAGE cell phone users have gone online with their devices, and online usage is greatest among students in households with less than $30,000 annual income, according to the Pew Research Center's Internet and American Life Project, released in 2010. While that's based on 2009 data, a May 2011 Pew survey of American adults revealed that more than one-third own a smartphone, so it's likely teen use has increased also. Are prospective students using their mobile phones for the college search?

The numbers are still small, according to research released this summer in the 2011 E-Expectations Report, "The Online Expectations of Prospective College Students and Their Parents," sponsored by Noel-Levitz, OmniUpdate (a CMS provider), and the National Center for College & University Admissions. In the poll of 1,089 high school seniors, 14 percent reported having looked at a college site via a mobile device.

But mobile development should still be a priority, the report notes. Mobile access of college websites is increasing monthly "by astronomical percentages," says Stephanie Geyer, associate vice president for web strategy services at Noel-Levitz. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.