Magazine article Marketing

Brand Manager of the Week: Tariq Dag Khan, Brand Manager, RatedPeople.Com

Magazine article Marketing

Brand Manager of the Week: Tariq Dag Khan, Brand Manager, RatedPeople.Com

Article excerpt

- Describe yourself in three words.

Passionate, inspirational, focused.

- How do you define marketing?

The goal is always to make the phone ring, at incrementally lower cost.

- What would you be if you weren't a brand manager?

Back in venture capital, or adventure travel.

- What advice would you give someone starting their marketing career today?

Be teachable, be a team player and work harder than everyone else.

- What attracted you to your current job?

Nascent-market start-ups have been my focus for the past decade RatedPeople.com represents the next big thing - using the web as a bridge to deliver quality, local services.

- What was your first job?

Investment banking at Merrill Lynch (I was fortunate to be recruited on campus). Then on to start-ups.

- What was your finest hour?

Fatherhood - an incredibly rewarding yet humbling brand-building exercise.

- What's your greatest ambition?

To inspire positive change and growth in whatever I do.

- What is your favourite marketing campaign?

US burger chain Wendy's outstanding 'Where's the beef? …

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