Magazine article Marketing

Marketing Mole: Who Does Google Think You Are? - Simon Thompson, Managing Director for Food, Morrisons.Com

Magazine article Marketing

Marketing Mole: Who Does Google Think You Are? - Simon Thompson, Managing Director for Food, Morrisons.Com

Article excerpt

- The first link is to a Guardian story about Thompson's appointment last week

- The next is also about his Morrisons.com role, at themarketingblog.co.uk

- The third result pushes to an article in Marketing on the same subject

- The fourth link is again to the Guardian article

- The final result refers to another story about the move

Verdict: Due to the high-profile nature of Thompson's recent appointment, it is inevitable that the search results would be dominated by this.

Action: It is important for Thompson to establish himself as part of Morrisons, distancing himself from residual links to Apple. He should secure a profile piece in the marketing press explaining his plans for the supermarket and support this by providing regular comments on articles in the FMCG sector.

Morrisons hires ex-Apple marketing boss in online push.. www.guardian.co.uk/business/2011/sep/08/ morrisons-hires-online-push>

6 days ago - Britain's fourth-largest supermarket chain announced on Thursday that Simon Thompson had been appointed managing director for Morrisons.com for food....

Simon Thompson has been appointed as MD for Morrisons.com for...

www.themarketingblog.co.uk/e_article

6 days ago - Simon Thompson has been appointed as MD for Morrisons. …

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