Magazine article Marketing

Public-Sector Marketers' Pay Leapfrogs the Private Sector

Magazine article Marketing

Public-Sector Marketers' Pay Leapfrogs the Private Sector

Article excerpt

CIM research on professionals' remuneration shows salary discrepancies both by sector and gender.

Public-sector marketing salaries outstripped those in the private sector in the year to June 2011, despite cuts to government marketing spend.

The Chartered Institute of Marketing's (CIM) latest Marketing Rewards salary survey found that senior managers in the public sector earned an average of pounds 45,814, compared with the private sector's pounds 43,000. Public-sector middle managers' pay (pounds 37,192) also outstripped that of private-sector marketers (pounds 35,000).

Marketing directors' salaries remained almost static, up by just 0.8% Overall, pay rises for marketers averaged 2.5%. The forecast for the next 12 months is a 3% increase.

The research also revealed a widening pay gap between male and female senior marketing directors. Women are now paid 16.3% less than men, a substantial increase on 2005, when they were paid 2.8% less.

The average salary for female senior marketing directors fell from pounds 65,000 to pounds 62,750. Their male counterparts received an average of pounds 75,000, the same as in 2010. At more junior levels, however, the gap has narrowed.

Ray Jones, head of marketing and communications at the CIM's research division, said the study revealed a 'glass floor' for women in marketing. …

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