Magazine article Marketing

Marketing Mole: Who Does Google Think You Are? - James Watson, European Marketing Director, Stella Artois

Magazine article Marketing

Marketing Mole: Who Does Google Think You Are? - James Watson, European Marketing Director, Stella Artois

Article excerpt

- The first link is to Watson's LinkedIn profile.

- The second is to a story regarding his appointment.

- The next is to a Marketing profile.

- The fourth pushes to a Stella Artois microsite.

- The final result links to ideageneration.co.uk.

Verdict: Watson's personal profile is greatly served by his LinkedIn page, and its top ranking within Google's search results for his name The news of his appointment is covered, but the bigger piece in Marketing gives some context and depth to the brand he is managing.

Action: Watson has started well. He should expand on this by commenting in the FMCG and alcohol trade press, about how Stella Artois is changing brand perception, and comment on other companies undertaking similar rebrands.

James Watson - United Kingdom/LinkedIn ...

www.uk.linkedin.com/pub/james-watson/4/2a7/80a

James Watson. European Marketing Director - Stella Artois at Anheuser-Busch InBev. Location: Luton, United Kingdom; Industry: Food

Inbev names Stella marketing chief/News/Marketing ...

www.marketingweek.co.uk/news/inbev... stella .../3016052.article

21 Jul 2010 - Anheuser-Busch Inbev (AB Inbev) has promoted James Watson to oversee marketing for its flagship Stella Artois brand in Western Europe as . …

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