Magazine article Marketing

Marketing Mole: We'll Call You - British Olympic Association

Magazine article Marketing

Marketing Mole: We'll Call You - British Olympic Association

Article excerpt

Reports of British athletes' sponsorship commitments as London 2012 fever builds has left Mole worried about the effect on their preparations for the Games.

British Olympic Association Good morning, British Olympic Association.

Mktg Hi, do you have a customer helpline?

BOA It depends. What is it for?

Mktg I'm a big sports fan, and I've read this stuff that the BOA has had to change its commercial deals because it's been getting the athletes to do too much sponsor work. I was hoping to find out a bit more.

BOA I'm sorry, I still don't understand what you want to know.

Mktg I've been reading about it over the past couple of days, so I wanted to find out more. I've heard athletes are missing training and stuff like that, and it's been this big scandal.

BOA I'll put you through to the media department, just one moment. (Mktg overhears muffled conversation.) You've got to be really careful with some of these people, what he's just asked ... (Mktg is put on hold and transferred.) Hi, good morning (name) speaking.

Mktg Hi, I'm not sure if you can help but I've just been put through by reception. (Explains query again.)

BOA No, no. What's been seen in the press is a draft, so nothing has actually been signed. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.