Magazine article Marketing

Marketing Mole: We'll Call You - easyJet

Magazine article Marketing

Marketing Mole: We'll Call You - easyJet

Article excerpt

Mole was excited by news that Sir Stelios Haji-Ioannou is to launch an airline brand called FastJet, but our attempt to find out more about it ended in frustration.

easyJet Hello, you're through to easyJet, can I have your name and email address so that I can send you a confirmation of your request?

Mktg I'd rather not if that's OK.

easyJet Yes, of course, how can I help you?

Mktg I'm calling because I've seen in the news about Sir Stelios (Haji-Ioannou) setting up an airline called FastJet. When can I start booking tickets, and will it be faster than easyJet?

easyJet I'm sorry, I didn't understand that.

Mktg I've seen in the news that Stelios has set up an airline called Fastjet.

easyJet Oh.

Mktg I was wondering when I could start booking tickets, and whether it is going to be faster than easyJet.

easyJet I see, well it's hard for me to say. I can give information about easyJet. Stelios was the founder but now the chief executive is Carolyn McCall and I cannot give you any information about this other airline.

Mktg So you can't tell me if it is going to be cheaper or faster? …

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