Magazine article Information Today

Happy Birthday, Safari Books

Magazine article Information Today

Happy Birthday, Safari Books

Article excerpt

Safari Books Online has come a long way since its inception in 2001.

"Ten years ago, we were formed as the online distribution channel for our owner's content, primarily O'Reilly and Pearson," says Dennis Kilian, vice president of sales. "It quickly became clear that this was a successful business model and that people didn't want to be limited to just those imprints." Today, the Safari collection includes content from nearly 100 publishers. And while Safari may have started as an e-reference library, today it delivers "a much deeper learning experience."

Since more than 15 million people worldwide have access to Safari (including concurrent licenses for libraries), users consider Safari a critical component to their professional success, says Paige Mazzoni, vice president of marketing. "We're providing the ultimate learning journey."

Users stay with Safari because of its ability to cater to new or changing technology, says Kilian, especially in comparison to books or coursework providers. One of Safari's key differentiators is the way it can dynamically update content for subscribers, which he says "is all part of the service. …

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