Magazine article Marketing

Brand Manager of the Week: Michelle Anderson, Marketing Manager, Shopzilla Europe

Magazine article Marketing

Brand Manager of the Week: Michelle Anderson, Marketing Manager, Shopzilla Europe

Article excerpt

- Describe yourself in three words.

Creative, passionate and a 'Zillan'.

- What would you be if you weren't a brand manager?

Working in a design agency.

- What advice would you give someone starting their marketing career today?

Ask lots of questions, work for a brand that you believe in, and make the most of every opportunity.

- What attracted you to your current job?

Initially, the reputation that Shopzilla has in the industry as the market leader. During the interview process, it was the people I met and their passion for the company.

- What's your greatest ambition?

To keep loving what I do.

- What is your all-time favourite slogan?

'Just do it.' So simple, so effective.

- If you were a brand, what would you be and why?

Duracell. I have been known to just go on and on.

- What is your favourite ever marketing campaign?

Yellow Pages' Fly Fishing by JR Hartley.

- What was your finest hour?

In December 2010 I met one of my idols, Stephen Fry, while he was filming at my previous employer's site in Newcastle for his Planet Word programme.

- Do you have a marketing mentor?

I've worked with some fantastic marketers over the years that have motivated and helped me. …

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