Magazine article Marketing

Manchester United to Unveil Global Social-Media Network

Magazine article Marketing

Manchester United to Unveil Global Social-Media Network

Article excerpt

Premier League football club set to roll out its own digital-media platform over the next two years.

Manchester United is building its own branded global social network and media outlet, with the aim of targeting its international base of an estimated 350m supporters.

The Premier League-winning side has appointed SapientNitro as its global digital agency, to handle its digital strategy, digital marketing communications and online experience.

The agency will help to design and build a digital platform that will provide a network for Manchester United fans worldwide, rolling out in stages over the next two years.

The club has identified a target of more than 500m fans, after research agency TNS estimated a potential global audience of 660m with an allegiance to the club. The Manchester United Facebook page has attracted 20m fans in the year since it launched.

The platform will host multimedia content and offer advertising and sponsorship opportunities for brands. It will also sell items such as club merchandise through an ecommerce function. …

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