Magazine article Parks & Recreation

Event Management School: A New School Teaches the Concepts and Intricacies of Special Event Management

Magazine article Parks & Recreation

Event Management School: A New School Teaches the Concepts and Intricacies of Special Event Management

Article excerpt

QUALITY FESTIVALS AND EVENTS are among the most successful tools available to communities to increase tourism, create powerful and memorable branding and imaging opportunities, bond people together, encourage positive media coverage, enhance economic impact, and add to the quality of lives for those who live there. On the other hand, poorly planned, managed, and executed events can have a reciprocally opposite effect.

Over time, events themselves have changed from often informal affairs to spectacular productions, requiring new sets of skills, experience, creativity, financing, planning, and leadership. As a result, event management has also evolved with new demands, challenges, and expectations from attendees, participants, sponsors, host communities, and the plethora of other partners on which the success of any event depends.

The National Recreation and Park Association (NRPA), the International Festivals and Events Association (IFEA), and the Oglebay National Training Center in West Virginia have joined forces to create an all-new Event Management School, which will welcome its first class January 22-26, 2012.

The Event Management School curriculum is based around a "full-compass" event creation cycle (as identified by leading industry experts), touching on all points necessary to allow students in the program to put their new knowledge to immediate use when they return home.

Year One of the two-year program will follow an intensive pathway through 24 hours of training, from defining your event and understanding potential programming components, through to the follow-up surveys and evaluations. …

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