Magazine article Talent Development

Anver Suleiman: CEO, Luntz, Suleiman & Associates St. Pete Beach, Florida

Magazine article Talent Development

Anver Suleiman: CEO, Luntz, Suleiman & Associates St. Pete Beach, Florida

Article excerpt

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Consultant, speaker, writer, and investment banker Anver Suleiman is a pioneer in the meetings industry. His achievements during the past 40 years include a series of firsts in attendance, publications, and membership marketing. He developed more than 300 first-time annual conferences and hundreds of training programs for the plastics, metal, packaging, finance, and general management sectors. He is a prolific teacher and speaker who has presented at hundreds of seminars and major events globally.

As an investment banker, Suleiman has used his rich practitioner experience to negotiate more than 50 transactions for tradeshows, training organizations, publishers, and information suppliers. He has published more than 200 articles in the trade and general business press. Suleiman was named to Lifelong Learning Market Report's Top 20 People to Watch in Corporate Training and was selected by Meetings magazine as one of the 15 Who Have Made a Difference in the Meetings Industry.

Q | YOU'RE CONSIDERED THE STRATEGIC MARKETING BUSINESS GURU OF THE MEETINGS INDUSTRY. HOW DID YOU INITIALLY BECOME INTERESTED IN THIS FIELD?

I've always been interested in learning--and learning faster and better. When I was drafted into the U.S. Army Signal Corps, I was made an electronics instructor and trained at Rutgers University's "Charm School." There I learned a lot about teaching and realized that I enjoyed doing it and had a real knack for it--and have since made understanding learning and teaching a lifelong study.

Years later, while working in the plastics industry at Monsanto, I took the content of the company's one-year training program, squeezed it into a five-day PREP (Plastics Rapid Educational Program), and launched my first in a series of plastics seminars. It was an immediate success. I then began creating seminars and conferences for the packaging, healthcare, and metals industries. Before I knew it, I was no longer only a plastics expert; I was quickly becoming an expert at producing and marketing seminars and conferences.

Q | WHAT ARE SOME OF THE GREATEST CHANGES YOU HAVE SEEN WITHIN THE MEETINGS INDUSTRY DURING THE PAST SEVERAL DECADES?

Technology innovations have shaped new business models. Just as the post office is no longer the main information-delivery mechanism, the old model of training--where a participant attends a formal training event and sits and learns for two to five days--isn't going to die, but it is going to shrink significantly. …

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