Magazine article Marketing

Marketing Mole: We'll Call You - First Choice

Magazine article Marketing

Marketing Mole: We'll Call You - First Choice

Article excerpt

The high-street stores of First Choice and Thomson are being merged. Does that mean Mole's holiday is going to be invaded by other people's children?

First Choice: Morning, (name) speaking, how can I help?

Mktg: Hi, I have a question. My boyfriend has booked a surprise holiday with First Choice, and I'm trying to find out where we're going so I know what to pack. I was going to go to one of the First Choice shops to ask, but now you're merging with Thomson, can I still do that?

First Choice: We're all the same company, yes.

Mktg: Does that mean I won't be able to go into a First Choice shop any more?

First Choice: You will be able to go into a First Choice shop, but if the holiday is booked in your partner's name, they won't give you any details as they only deal with the lead passenger.

Mktg: OK. So if my boyfriend wanted to, he could go into a Thomson Holiday shop as well as First Choice?

First Choice: He can, yes.

Mktg: Is that going to be confusing when we get to the airport?

First Choice: No, it's always under the same code as it's always a Thomson flight, but we have two brands. First Choice is the home of all-inclusive and with Thomson you can make things more personal.

Mktg: I know we're booked on one of those couples' holidays, so does that mean we're going to be in the same hotel as the Thomson family holidays with lots of kids running around? …

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