Magazine article Marketing

Brand Manager of the Week: Alice Cabanas, Director, Alice Menter Jewellery

Magazine article Marketing

Brand Manager of the Week: Alice Cabanas, Director, Alice Menter Jewellery

Article excerpt

- Describe yourself in three words.

Loyal, workaholic, empathetic

- How would you define marketing?

A continuous process of getting your product closer to the people it's made for, communicating with them effectively and engaging them with the product.

- What would you be if you weren't a brand manager?

I'd be running a small B&B somewhere by the sea.

- What advice would you give someone starting their marketing career today?

Find a good mentor, and listen to their advice. Follow your gut instinct, but don't rush big decisions. They will still be there in the morning.

- What attracted you to your current job?

A talented jewellery designer who was also one of my best friends and needed help to get things off the ground. I couldn't have let the beautiful Alice Menter collection go to waste.

- What was your first job?

Box-office assistant at a classical music venue.

- What hobbies do you have?

Yoga to try to relax, running to let off steam and reading if I have a spare half hour.

- If you weren't you, who would you be?

I wouldn't want to be anyone else.

- What makes you angry?

Bad grammar.

- What's your favourite holiday destination? …

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