Magazine article Marketing
Brand Manager of the Week: Alice Cabanas, Director, Alice Menter Jewellery
Article excerpt
- Describe yourself in three words.
Loyal, workaholic, empathetic
- How would you define marketing?
A continuous process of getting your product closer to the people it's made for, communicating with them effectively and engaging them with the product.
- What would you be if you weren't a brand manager?
I'd be running a small B&B somewhere by the sea.
- What advice would you give someone starting their marketing career today?
Find a good mentor, and listen to their advice. Follow your gut instinct, but don't rush big decisions. They will still be there in the morning.
- What attracted you to your current job?
A talented jewellery designer who was also one of my best friends and needed help to get things off the ground. I couldn't have let the beautiful Alice Menter collection go to waste.
- What was your first job?
Box-office assistant at a classical music venue.
- What hobbies do you have?
Yoga to try to relax, running to let off steam and reading if I have a spare half hour.
- If you weren't you, who would you be?
I wouldn't want to be anyone else.
- What makes you angry?
Bad grammar.
- What's your favourite holiday destination? …