Magazine article Marketing

The Week in Marketing

Magazine article Marketing

The Week in Marketing

Article excerpt

- Bacardi in Rafa match

Bacardi has launched an international Facebook competition where prize-winners get to meet the brand's social-responsibility ambassador, tennis star Rafael Nadal. Facebook users of legal drinking age can try to 'ace' Nadal in an online virtual reality video game, Ace Rafa, created by integrated creative agency 23Red. The finalists will meet Nadal face-to-face in Mallorca, Spain, next year.

- Visa's 'digital wallet'

Visa has unveiled its digital wallet service, V.me. It works by allowing users to top up their account using Visa or other payment methods, including MasterCard and their bank accounts, in a similar manner to PayPal, eBay's payments service. The V.me service will be rolled out in Europe next year. Visa is also working with handset manufacturer Samsung to launch an NFC-enabled phone for the London 2012 Olympic Games.

- Dogs Trust drive

Dogs Trust has launched a range of grooming products designed for dogs over the age of six weeks. The products, made using naturally derived ingredients, and a limited-edition Puppy Gift Pack are available from Pets at Home outlets. At least a third of all profits will go to help support the work of Dogs Trust.

- Emirates' Sepp silence

Airline Emirates is reportedly reviewing its sponsorship of FIFA, while other leading sponsors have failed to publicly support the world football governing body's embattled president Sepp Blatter after his controversial comments about racism. The row started after an interview Blatter gave to CNN, in which he said: 'There is no racism (on the field), but maybe there is a word or gesture that is not correct. The one affected should say, 'this is a game' and shake hands.'

- Ella's signs Stevens

Rachel Stevens, the former S Club 7 member, is to promote children's organic food specialist Ella's Kitchen, and has recorded several nursery rhymes to encourage children to eat its products. Stevens is the face of the music-themed 'Tasty Tunes' campaign, created by Billington Cartmell, which will run across press and digital. The songs will be available to download free via the Ella's Kitchen website.

- Airline heads fight tax

Virgin Atlantic, easyJet, British Airways and Ryanair have called on the government to scrap Air Passenger Duty, claiming it has a negative impact on the economy. The chief executives of the four airlines - easyJet's Carolyn McCall, Ryanair's Michael O'Leary, Virgin Atlantic's Steve Ridgeway, and BA's Willie Walsh - have written an open letter to chancellor George Osborne calling for an independent report on the economic effects of charging Air Passenger Duty.

- Google's music store

Google has launched a music store and 'locker' to rival Apple's iTunes, with three of the four biggest record labels signed up. Google Music, unveiled in the US last week, offers 13m tracks. Universal Music, EMI and Sony have signed up, with Warner Music not participating. Google Music is currently accessible only through a web browser, but will later be integrated with Android Market, the company's smartphone app store.

- Tesco's 'special' ads

Tesco has launched a seasonal ad campaign promising customers a 'special' Christmas. In the TV ad, which launched last Friday, Tesco staff and customers in 12 towns and cities across the UK are shown preparing for Christmas. …

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