Magazine article Marketing

Marketing Mole: Who Does Google Think You Are? - Catherine Kehoe, Lloyds Banking Group

Magazine article Marketing

Marketing Mole: Who Does Google Think You Are? - Catherine Kehoe, Lloyds Banking Group

Article excerpt

Catherine Kehoe, Brands and marketing director, Lloyds Banking Group

- The first link is to a Marketing piece from September about changes to the marketing team at Lloyds.

- The second is to a story on the same site, about Lloyds TSB focusing on consumer trust.

- The third result pushes to search results on Marketing for articles by news editor Alex Brownsell.

- The fourth and fifth links are to a profile piece on Kehoe for Marketing.

Verdict This is a good profile, as it contains lots of recent and relevant news. The only comment to add is that the source of the output is not particularly varied.

Action It appears that Kehoe does not have a LinkedIn page. This would be a great way for her to add variety and give some detail about her career history, which would provide a more rounded portrait.

Lloyds Banking Group reshuffles team to boost 'clarity ...

www.marketingmagazine.co.uk/news/1090992/

13 Sep 2011 - Lloyds Banking Group (LBG) has unveiled a streamlined marketing ... Lloyds Banking Group's Catherine Kehoe on finding the right voice for . …

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