Magazine article Success

The Secret Art of Secrecy: The Dark Knight Rises Director Christopher Nolan Has Raised Hype-Building to an Art Form

Magazine article Success

The Secret Art of Secrecy: The Dark Knight Rises Director Christopher Nolan Has Raised Hype-Building to an Art Form

Article excerpt

I once crashed the set of a Christopher Nolan film.

Nolan's reputation as one of the most secretive directors has only grown, especially with the mega-success of his second Batman pic. The Dark Knight, if you're a fan, surely you remember the rumor that Heath Ledger was cast as the Joker, and thinking, Heath Ledger? What the ...?

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Nolan clearly knew- what he was doing. And in the months before Inception made its way lo the big screen, all we heard were rumblings about folding-up cities? Dreams? Well, that one worked out pretty well, too.

Nolan's penchant for super-secrecy was already in full bloom when I snuck onto the set of The Prestige, his 2006 thriller about rival magicians starring Christian Bale and Hugh Jackman.

I didn't get on the set out of resourcefulness or cleverness. It was an inside job: Jackman was my mole. I was there to interview him, so his driver picked me up, got me through one of the rear gates of Universal Studios and dropped me at his trailer.

As T waited, Jackman's assistant told me about Nolan's on-set rules of secrecy: Every crew member, no matter what level, had to sign an ironclad confidentiality agreement. Cell phones and cameras were forbidden. And absolutely, positively, no journalists. I got a sense of playful nervousness about my presence; the production office could not find out I was there. I was confined to Jackman's trailer.

Think about the masters of secrecy and how much demand they create for their products. …

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