Magazine article Management Today

Decisions: Gregor Lawson, Morphsuits, Co-Founder of the Bodysuit Firm

Magazine article Management Today

Decisions: Gregor Lawson, Morphsuits, Co-Founder of the Bodysuit Firm

Article excerpt

MY BEST ...

The great thing about Ali and Fraser Smeaton, my business partners, is that we've been friends for years and we're all very similar. Ali and I, in particular, have similar interests: playing rugby, drinking beer - and we both believe wearing costumes makes a good night a great night.

They don't bicker among themselves: we all tend to bicker. And their mum does our invoicing. If push came to shove, she'd probably take my side ahead of the boys.

Another good decision was to launch the brand on Facebook. A Facebook page would be a no-brainer now, but when we started two years ago, it was a different beast. Morphsuits lends itself so well to Facebook - we run competitions where people post videos or photos. We wouldn't exist to the extent we do without it.

MY WORST ...

For example, I'd get an annual budget and say: right, I spent this amount on TV last year - I shall take half of that and put it into online instead. …

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