Brand Manager of the Week: Catherine Meardon, European Brand Manager, Midori

Article excerpt

- What advice would you give someone starting their marketing career today?

Don't be scared to try new things, and push yourself.

- What attracted you to your current job?

It gave me the opportunity to work closely with other markets across Europe and internationally, with a great brand-building company.

- What was your first job?

My first job after university was working in New York for Sidney Frank the creator of Grey Goose vodka and distributor for Jagermeister. I was in PR, but had the opportunity to work with all sales and marketing functions.

- How did you get your first job?

An introduction from a marketing director whom I had helped with projects targeting students while I was at university. My interview with the company's chief executive was the scariest I've ever had.

- What's your favourite holiday destination?

Sydney has everything - it's a laid-back city with surfing, diving and some of the best bars and fish restaurants in the world. I'd love to be in Manly right now, sipping on a Midori Sour.

- If you weren't you, who would you be?

Sir Richard Branson. I admire the way in which he has built a brand and maintained its strength over many years and in many markets.

- What's your favourite pub?

It's difficult to decide because there are so many bars I love in the UK and frequent on my travels. …


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