Magazine article Black Enterprise

Work That Profile: Here's How to Really Connect and Get Noticed Online

Magazine article Black Enterprise

Work That Profile: Here's How to Really Connect and Get Noticed Online

Article excerpt

[ILLUSTRATION OMITTED]

A RECENT RAGAN'S HR COMMUNICATION REPORT SAYS 91% OF RECRUITERS screen applicants using social media. Savvy job seekers can maximize social media to showcase their skills and experience, while also establishing themselves as industry experts and keeping abreast of market trends. These are key to increasing individual brand visibility and gaining the attention of recruiters. "This allows you to give a branded, distinctive experience, and is an opportunity to showcase yourself at your best," says lames Andrews, founder of social media marketing strategy firm Social People. "Whatever your attributes and strengths, they should be reflected in the tone of your social media." Here are more tips and strategies to help job seekers get hired by increasing the wattage of their social media profile.

Secure Your Name

Own your URL and search engine results under your name. Andrews advises job seekers to think of their personal brand as the platform from which to showcase their assets, skills, accomplishments, and unique attributes. It also indexes very well on search engines when recruiters run a search under your skill set," he says.

Personalize Your Space

Take advantage of digital business card applications such as About.me and Flavors. me that allow users to create a personalized URL that links to in-depth information, and can be a touch point for all your social media profiles. You can easily upload a photo, an extensive biography, resume, portfolio, samples, and references. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.