Magazine article ADWEEK

Quick-Draw CEO at Yahoo: Scott Thompson to Make His Earnings Call Debut, Is He Ready for Wall Street and Mad Ave?

Magazine article ADWEEK

Quick-Draw CEO at Yahoo: Scott Thompson to Make His Earnings Call Debut, Is He Ready for Wall Street and Mad Ave?

Article excerpt

For his sake, newly minted Yahoo CEO Scott Thompson better be a quick study. The former PayPal chief is expected to make his debut during the company's earnings call Tuesday, just two weeks after taking over the reins and a week after co-founder Jerry Yang's resignation.

When the company announced his appointment at the beginning of the month, Thompson talked to analysts but deflected more substantive questions about Yahoo's business. This week, however, Wall Street and Madison Avenue will want more nuanced answers, if not the hints of a vision.

"It would be helpful for Yahoo, and for their investors, for him to at least lay out the skeleton of what are the big issues he plans on tackling," said Adam Kasper, executive vp of digital investments at Havas' Media Contacts.

Others have even higher expectations. "Three weeks ago, he didn't have a point of view on Yahoo's chief revenue source, display advertising. He's got to have a point of view, even if it's a remedial one, at this stage," said Chris Copeland, CEO of GroupM Search. "I don't think he gets a pass three weeks in."

Thompson would also benefit from showing he's aligned himself with two "established lieutenants" at Yahoo: Ross Levinsohn, executive vp of the America's region, and Blake Irving, chief product officer. …

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