Magazine article Black Enterprise

Tablets to the Rescue: How One Small Business Benefited from Using Mobile Technology

Magazine article Black Enterprise

Tablets to the Rescue: How One Small Business Benefited from Using Mobile Technology

Article excerpt

STACEY SCOTT KEEPS AN EYE OUT FOR INNOVATIVE technology, especially as it pertains to her company, Elgia Inc. Management of the 10-year-old provider of business process outsourcing services located in Alpharetta, Georgia, began using iPads in 2011 to save time and assist with project organization, and to provide instant accessibility to important documents.

Specializing in branded customer training and contact center reengineering, Elgia, which generated $3.9 million in 2010, has been able to offer staffers a more efficient way of completing daily tasks including managing calendars; accessing important files instantly via e-mail, the company's network server, or file-hosting providers such as DropBox; and communicating either through standard messaging or FaceTime video chat, essentially helping the small business complete its ultimate goal: closing deals and enhancing customer experience.

After trying the tablet out personally, Scott, Elgia's CEO, knew it was time to bring the less than 2-pound gadget onboard. Since making the executive decision, Scott has traded in her laptop for her iPad 2 when on the go, whether she's traveling to and from the office or on-site at a sales meeting. "It allows me to use my time more effectively, and since my time is spent primarily on business development, then what it helps me with is making more money," she says.

Other small businesses are looking to reap the benefits of mobile technology. A survey of small business owners conducted by market research firm Compass Intelligence and commissioned by AT&T--Elgia's largest client--shows tablet usage among small businesses is set to increase dramatically in the near future with 60% of small business owners planning to purchase tablets within the next year, either for themselves or their employees. However, only 7% currently offer employees tablet PCs. …

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