Magazine article Management Today

MT Learning Curve: The Boss Does Social Media

Magazine article Management Today

MT Learning Curve: The Boss Does Social Media

Article excerpt

What is it? Sometimes the truth cannot be kept from the chief executive any longer. Even the most cloistered and secluded boss will have heard that there is something out there called social media and that it is proving rather popular. And, finally, the moment comes when he or she cannot be held back any longer. It is time to give it a try But the results can be a little embarrassing. Forget 'dad dancing'. Out there in cyberspace, where nothing can be deleted forever and people have long memories, a digital mis-step could cause major commercial damage.

Where did it come from? All bosses know they are supposed to be good communicators. They ought to have a story to tell that is 'compelling'. So with each technological advance hopeful leaders get out there and ... communicate. Company-wide letters were replaced by emails and voicemails. Blogs were started, and sometimes maintained. Facebook pages were launched and now not even Twitter is safe. Branson, Alan Sugar and Tesco boss Phil Clarke have all had a go. …

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