Magazine article Financial Management (UK)

From the Blogs: Business Strategies for Women

Magazine article Financial Management (UK)

From the Blogs: Business Strategies for Women

Article excerpt

Recently I had the pleasure of meeting a brilliant fund manager who has created an investment fund targeted at female-owned, high-growth businesses.

We talked about the specific issues women face in trying to attract funding and their attitude to risk, fundamentally that women are instinctively more risk averse than their male counterparts. When faced with the decision to place their family home as collateral against a loan, women are far less willing to sign on the dotted line.

However, I believe that there are strategies women can adopt to get ahead. One of my big issues with companies established to help women in business is that they talk only to women, about women. They talk about how much more cooperative and collaborative they are and the shared difficulties they face.

I believe this is a bit like getting together in a church hall and listening to the sound of our own echo - comforting, but not really preparing us for winning in business. …

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