Magazine article ADWEEK

Peter King: SI's NFL Guy Is Plugged in to 400 Accounts for His Football News, but If the Tweets Are Fumbled by Flacks, He's Ready to Make the Necessary Cuts

Magazine article ADWEEK

Peter King: SI's NFL Guy Is Plugged in to 400 Accounts for His Football News, but If the Tweets Are Fumbled by Flacks, He's Ready to Make the Necessary Cuts

Article excerpt

Specs

Who Peter King

Age 54

Accomplishments Sports Illustrated senior NFL writer; insider reporter on NBC's Football Night in America; author of six books, including Monday Morning Quarterback: A Fully Caffeinated Guide to Everything You Need to Know About the NFL

Base New York

What's the first information you consume in the morning?

The New York Times is at my doorstep in the morning, if I have time, I also look at the New York Post and the New York Daily News. I read the sports first, and then I rifle through the front sections. Morning Edition on NPR is on in the house.

Where do you get your sports news?

If there's anything interesting to read, you'll find it on Twitter. About 95 percent of the people in my world of information tweet, and they're all trying to be first. I follow around 400 accounts, like ESPN's Adam Schefter and Chris Mortensen, NBC's ProFootball Talk, guys from Sports Illustrated and the networks, and beat writers covering NFL teams. I also interact a lot with my followers. It helps me feel the pulse of what people are interested in reading about.

What occupies your mind in the car, on the subway, train or bus?

When I take the train to the new NBC Sports network studios in Stamford [Conn.], I usually go online, surf a little bit or maybe do some writing. I have a wireless DSL card.

Are you a TV junkie, or on an airtime-restricted diet?

Because I travel quite a bit, I don't have much of a regular TV habit. …

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