Magazine article International Trade Forum

The Advantage of Awareness in Accessing Foreign Markets: Tunisian Institutions on Track to Successful Networking for Trade Intelligence

Magazine article International Trade Forum

The Advantage of Awareness in Accessing Foreign Markets: Tunisian Institutions on Track to Successful Networking for Trade Intelligence

Article excerpt

Tunisia has a flourishing agri-food products industry, with a growing reputation for quality. Some 10.8% of the labour force was employed in agriculture in 2010, contributing to the fight against unemployment and sustaining livelihoods. Accessing and distributing timely and accurate trade intelligence is vital in equipping Tunisian exporters with the necessary tools to play their part in strengthening the national economy.

The collection and dissemination of trade intelligence through a smoothly operating network helps ensure that Tunisian agri-food products gain and maintain their share of international markets. Its objective is to capture, process and make available all trade information related to opportunities, trends, facts and changing market conditions for Tunisian products.

This takes not only resourceful systems and precise guidelines for information management, but also the accuracy and promptness with which information experts can take action. This is especially critical today at a time when the dynamism of foreign markets demands quick reactions in order to perform successfully worldwide.

Tunisia's closest trading partners include those in Europe, such as France and Italy, and its neighbors, Algeria and Libya. Every single change in the conditions of access to these markets, either big or small, will represent an opportunity, a challenge or a problem to solve.

Networked intelligence--haw it makes a difference

Trade intelligence begins with awareness about simple events in the markets and market access conditions. A networked approach magnifies the value that can be extracted from the data. As development needs arise, more qualified people and stronger support are required to build the power of trade intelligence systems.

As part of an ITC project funded by Switzerland through the State Secretariat for Economic Affairs (SECO), a trade intelligence monitoring network has been developed in Tunisia in partnership with the Ministry of Trade and Tourism. This network, the Tunisian Trade Intelligence Network for Analysis and Commercial and Economic Monitoring (Reseau d'Intelligence d'Analyse et de Veille Economique et Commerciale--RIAVEC), is composed of various organizations that support the development of enterprises and economic activities in the country. …

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