Magazine article CRM Magazine

Location-Based Services Find Their Place in Mobile Apps: E-Commerce Apps Are a Big Piece of the Development Landscape

Magazine article CRM Magazine

Location-Based Services Find Their Place in Mobile Apps: E-Commerce Apps Are a Big Piece of the Development Landscape

Article excerpt

Fifty-four percent of developers working on applications for mobile devices are including location-based and mapping services in those apps, according to a survey of more than 400 mobile developers by Evans Data, an IT industry market research firm.

The research found that the primary target for most of these mobile apps is the consumer market. Thirty-six percent of developers characterized their apps as mobile browsers, Web pages, or Web content, and 25 percent identified their apps as consumer e-commerce portals. There were about 10 other types of apps, but none of them had more than single-digit percentages.

Almost 60 percent of survey respondents who reported using location-based services were commercial developers selling apps outside of their companies.

According to the research, the location-based services most in demand continue to be local search, feedback, and map display. These include apps and interfaces that allow users to identify and locate nearby businesses and dynamically report back on and update conditions (usually on a map) that might be in error or have changed.

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"Naturally, location-based services are in demand, and search and mapping are understandably the top capability developers incorporate," says Janel Garvin, CEO of Evans Data. …

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