Magazine article Marketing

Brand Manager of the Week: Emma Entwistle, Marketing Manager, Easi-Drive

Magazine article Marketing

Brand Manager of the Week: Emma Entwistle, Marketing Manager, Easi-Drive

Article excerpt

Describe yourself in three words.

Cheeky, creative, optimistic.

What would you be if you weren't a brand manager?

I always wanted to be a midwife, but after having had three little girls, I'm glad I'm not. It's way too emotional.

What advice would you give someone starting their marketing career today?

Be yourself and go with your gut instinct. If something feels right, it usually is.

What attracted you to your current job?

The culture in the business, suits my personality. It's cheeky, relaxed and has a real buzz about the place.

What was your first job?

A receptionist at an advertising agency in Manchester. I was hooked on the pressure, passion and creativity.

What's your greatest ambition?

To be healthy, happy and see my children grow up into successful young ladies.

If you were a brand, what would you be and why?

Marmite. Love me or hate me, I am what I am.

What is your favourite ever marketing campaign?

Manchester City FC's current 'Be part of it' activity really does it for me. …

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