Magazine article University Business

Apple Dives into the Textbook Game

Magazine article University Business

Apple Dives into the Textbook Game

Article excerpt

On January 19, Apple held a much-hyped education event at the Guggenheim Museum in New York City where the company revealed its move into the textbook distribution market with the release of the iBooks 2 and iBooks Author apps.

Notable for its higher ed implications, iBooks Author is available as a free download from the Mac App Store and lets anyone with a Mac create iBooks textbooks and publish them to Apple's iBookstore. Education technology, experts weigh in on how this could change how professors disseminate information.

Jody Forehand, vice president of product planning for Luidia, a provider of interactive eBeam technology used to capture and share content, says she foresees that, in the early stages of iBooks Author, the content produced will "sit more in the middle of the spectrum of the course materials that a professor currently produces and posts on a cloud-based service (like Blackboard) and a formal textbook."

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"I don't see the content that's produced by iBook Author replacing what folks are doing to create a textbook anytime soon," Forehand adds.

Rey Junco, a professor in the Department of Academic Development and Counseling at Lock Haven University (Pa. …

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