Magazine article Marketing

Food Retail

Magazine article Marketing

Food Retail

Article excerpt

Consumers are continuing to cut back in the aftermath of the recession as each of the big four supermarkets adopts a marketing strategy of providing low-cost, quality goods.

MAIN PLAYERS

David Wood, Marketing director, Tesco

Wood has recently been drafted in as UK marketing director, replacing Carolyn Bradley. He was previously commercial director of Tesco Hungary, where he started in July 2010, having joined the retailer in 2007 as category director. Before that he was at Kraft, rising to European marketing director for its dairy business. He began his career with Unilever and worked there for almost 10 years.

Sarah Warby, Marketing director, Sainsbury's

Warby, who joined Sainsbury's in January and is a member of its operating board, was previously UK marketing director at Heineken. At Heineken, she was responsible for brands including Foster's, Strongbow and Kronenbourg. Her role at Sainsbury's was left vacant after Mark Horgan, who had accepted the position, ultimately failed to take it up.

Rebecca Singleton, Marketing director, Morrisons

Singleton jumped ship from Sainsbury's at the start of the year. Starting her role at Morrisons at the end of this month, she will take over from James Condon. Singleton's responsibilities will include corporate brand, advertising, in-store marketing and print services; she will report to corporate marketing and operations director Richard Lancaster.

KEY TRENDS

- Recession. Consumers have cut back, traded down on brands and reduced waste, creating tough trading conditions. …

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