Magazine article Marketing

And Finally: We'll Call You - EDF Energy

Magazine article Marketing

And Finally: We'll Call You - EDF Energy

Article excerpt

The company faces a pounds 3.5m bill for breaching its marketing licence. Mole wanted to know whether our dear old ma would be among the customers to benefit.

EDF: Hello, how can I help you?

Mktg: Hello. I have concerns about the running of you business. My mum is an elderly pensioner, who uses EDF. I have been reading all these reports about EDF being hit with a multimillion-pound fine it must pay to customers. Will my mum see any of this money?

EDF: Possibly. Does she qualify for the warm home discount?

Mktg: Yes, as far I know.

EDF: Right then, she should qualify for the money. This means that she should receive pounds 50 taken from the pounds 3.5m fine, as we are looking to give the money to the old and the customers who most need it It sounds to me as if your mum qualifies for it.

Mktg: That's good news. But how does my mum know she can trust EDF? They have been fined, from my understanding, for doorstepping houses to try and get more customers. My mum and her neighbours are very annoyed about this.

EDF: Well, the best advice I can offer you is to get your mum to give us a call and we can talk to her about whether she is on the right price plan. …

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