Magazine article Marketing

Beauty Retail

Magazine article Marketing

Beauty Retail

Article excerpt

While the sector benefits from having many necessary staples, consumers have reined in spending as shrinking shopping budgets have left little room for beauty treats, writes Jane Bainbridge.

MAIN PLAYERS

ELIZABETH FAGAN - Marketing director, Boots

Fagan has been marketing director at Boots since July 2007; before this, she was managing director of Boots Opticians. This is Fagan's second stint at Boots, having been group buyer at the retailer 16 years previously. In the intervening years, Fagan worked for DSG International for 10 years, where she held several senior positions, including group marketing director and managing director of The Link.

MATT WALBURN - Customer and marketing director, Superdrug

Walburn is now the customer and marketing director at Superdrug Previously he held the marketing director role at AS Watson-owned sister company, The Perfume Shop.

DAVID WOOD - Marketing director, Tesco

Wood is the new UK marketing director for Tesco, taking over from Carolyn Bradley this month. Among his other jobs at Tesco have been commercial director of Tesco Hungary and category director. Before this, he held several positions at Kraft, culminating in his appointment as the company's European marketing director for its dairy business.

WINNERS AND LOSERS

Boots - Still the biggest retailer in the beauty and personal care market. Sales rose 1% to pounds 2.1bn in 2010, with share increasing to 16.8% (Mintel).

Superdrug - The UK's biggest specialist is successfully repositioning itself as the affordable and fashionable beauty retailer. …

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