Magazine article Marketing

And Finally: We'll Call You - Apple

Magazine article Marketing

And Finally: We'll Call You - Apple

Article excerpt

Mole is torn between wanting to get his velvety paws on the latest iPad, and not supporting a brand beset by accusations about grim factory conditions.

Apple Thank you for calling Apple, this is (gives name). How can I help you today?

Mktg I'm considering buying an iPad and I've heard the working conditions for the Apple factory workers aren't great, so I'm in a moral dilemma over whether to buy the iPad.

Apple OK, there's a lot of information available on the Apple website so I would urge you to have a look at the reports on there. I can give you the link for the supplier responsibility part of our website. It is www.apple.com/uk/supplierresponsibility. That covers the labour and human rights work, the health and safety and environmental impact of our products. It is something we take really seriously here at Apple and we have committed to having impartial third-party auditors come in and assess our suppliers. No one else in the technology industry has followed suit, as of yet.

Mktg Why are you the only people to audit suppliers - is that because you have had the most complaints?

Apple As I said, Apple take it really seriously that we constantly improve all areas of our business, including supplier responsibility so that's why. …

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