Magazine article Management Today

Decisions: Will Wynne, Arena Flowers - Co-Founder of the Online Flower Retailer

Magazine article Management Today

Decisions: Will Wynne, Arena Flowers - Co-Founder of the Online Flower Retailer

Article excerpt

MY BEST ... is best summarised by a line from one of my favourite films, Zombieland. It's about a guy who has a list of rules to survive when zombies have taken over. One of them is 'don't be a hero'.

When I first started my business, I sat in the middle of the customer services team, I worked long hours, I didn't take any exercise and I drank to medicate myself. I remember talking to one of my friends and saying: 'This business is doing my head in completely.' He asked me to talk him through my working situation. I said: 'Well, there are phones ringing all the time.' He replied: 'Why are you sitting in the most stressful part of the business? Why don't you try not working seven days a week and not doing 16-hour days?' Put like that, it seemed obvious.

I realised that trying to be macho about running a business is counterproductive. You make poor decisions because of it. These days, I make sure I get enough sleep, and I pay people to deal with the most difficult customers, because it gives me space. Trying to be a hero is bad.

MY WORST ... was to go into a really awkward business. I always knew that I wanted to start my own firm; we went into flowers because my business partner Steve had experience in the industry, and because it hadn't been done very well on the internet. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.