Magazine article Marketing

Crisps and Salty Snacks

Magazine article Marketing

Crisps and Salty Snacks

Article excerpt

The lingering effects of the recession have left UK consumers eager to spend on affordable snack treats, but made them more likely to want to buy them only on special offer, writes Jane Bainbridge.

MAIN PLAYERS

Sebastian Micozzi, Head of marketing, Walkers Crisps, PepsiCo

In his present role since September, Micozzi oversees the Walkers brands. He has been at PepsiCo for 12 years, working across Latin America and Europe. Micozzi previously worked at Seagram Spirits & Wines Group.

Charlotte Brook-Chrispin, Director, Seabrooks

Currently overseeing the marketing function, Brook-Chrispin joined the family crisp business (founded by her grandfather) as a director in September 2011. Her father, Ken Brook-Chrispin, is chairman and chief executive.

Oliver Rudgard, Marketing director, Tyrrells

Rudgard has held his current position since 2010. He joined from Cadbury, where he was global category director for seasonal chocolate From 2002 to 2008, Rudgard worked on Unilever's ice-cream brands.

George Johnston, Marketing director UK snacks, United Biscuits

Johnston, who took up his role in 2010, is responsible for brands including Hula Hoops, McCoy's, KP Nuts and Nik Naks. Johnston previously worked on both UB's savoury and sweet biscuits categories. Prior to that, he was in marketing with Boots and Kraft.

WINNERS AND LOSERS

Doritos - In 2011, sales of PepsiCo's tortilla chips range were up 17% on 2010. Source: Mintel

Seabrooks - Pushed beyond its Northern stronghold to gain national distribution. …

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