Magazine article Marketing

Brand Manager of the Week: Cristina Astorri, Marketing Manager, LivingSocial

Magazine article Marketing

Brand Manager of the Week: Cristina Astorri, Marketing Manager, LivingSocial

Article excerpt

Describe yourself in three words.

Energetic, passionate, enthusiastic.

What attracted you to your current job?

The entrepreneurial nature of the business and the fantastic energy at LivingSocial.

What was your first job?

I started out as a TV journalist in Italy.

If you were a brand, what would you be and why?

I would be Illy coffee, a brand synonymous with quality and enjoyment.

What is your favourite ever marketing campaign?

My favourite campaign at the moment is Lynx 'Angels will fall', a fantastic example of an integrated campaign.

What is your all-time favourite slogan?

Although it isn't a slogan, I love this quote from Paulo Coelho: 'Be brave. Take risks. Nothing can substitute experience.'

Do you have a marketing mentor?

I love to sound out all the international marketing team at LivingSocial but Alexandra Salomon, our senior director of international marketing, is a particular inspiration.

What hobbies do you have?

I love sport, from running to kickboxing and skiing. …

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