Magazine article Information Today

SpyderLynk: A Vision of SnapTags

Magazine article Information Today

SpyderLynk: A Vision of SnapTags

Article excerpt

Bar codes have infiltrated the marketplace in a big way. In 4 months, there was a nearly 50% increase in the number of mobile users who scanned a 2D bar code with their cellphones--14 million to 20.1 million--according to June and October 2011 reports from comScore, Inc. A similar study, published in January by Scanbuy, Inc., reported that 11% of the 2D bar code market share can be credited to SnapTags, powered by SpyderLynk.

The patented technology behind SnapTags was created to connect a physical medium with digital engagement, says Nicole Skogg, cofounder and CEO of SpyderLynk. SnapTags make marketing impressions actionable: They "jump off of a print ad or jump off of packaging and talk to a consumer at the consumer's request," Skogg says. SnapTags look different than QR codes: A SnapTag features a company logo inside a special Code Ring. The Code Ring has several breaks in the ring that can be positioned for a different marketing campaign.

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Though similar to QR codes, SnapTags offer greater brandability, as well as a variety of trigger actions to connect shoppers and brands. QR codes primarily pull up a website, whereas a SnapTag lets shoppers instantly enter a promotion, watch a video about a product, receive a coupon, or make a purchase directly on their phones, among other actions. …

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