Magazine article University Business

Shout out Day Success

Magazine article University Business

Shout out Day Success

Article excerpt

ON FEBRUARY 29, ST. CATHERINE UNIVERSITY (MINN.) STUDENTS, alumnae, faculty, staff, and friends made their presence and appreciation for their school known in a big way. That Wednesday, designated Shout Out St. Kate's Day, was a chance for everyone to share what drew them to the school what they think sets St. Kate's apart, and more. The hashtag #ShoutOutStKates earned trending status on Twitter. Daily total impressions on the university's Facebook page jumped from 19,000 the day before to 232,000 that day.

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The day was a whole lot of fun but hardly just for fun. The goal was to help "move the St. Catherine brand from strong and quiet to vibrant and well known," explains Julie Michener, media and public relations manager.

The effort ties to the institution's strategic plan, which calls for 25 percent graduate student enrollment growth between 2008 and 2013, notes Brian Bruess, vice president of enrollment management and student affairs. On the undergraduate side, he adds, each of the last three years has seen the largest freshman class in the past 30-plus years.

Alumni chapters and groups within companies helped spread the word, and the February university magazine contained Shout Out stickers (the stickers cost $9,000 total, says Michener, the only item outside of the university's regular advertising budget needed). …

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