Magazine article CRM Magazine

Ramping Up for More Online Traffic: American Greetings Reduces Bottlenecks with Compuware APM

Magazine article CRM Magazine

Ramping Up for More Online Traffic: American Greetings Reduces Bottlenecks with Compuware APM

Article excerpt

The e-commerce arm of American Greetings, AG Interactive, acquired Cardstore.com last year and needed help gearing up the Web site in time for Halloween. The goal was to increase the site's capacity to support the rise in daily traffic it was expected to receive. The only way to ensure Cardstore.com could meet AG Interactive's marketing and scalability goals was to have a tool that could quickly identify bottlenecks and architectural issues.

AG Interactive discovered dynaTrace (acquired by Compuware) through the company's free AJAX edition, according to David Snyder, enterprise architect at American Greetings and AG Interactive. When the need for a full application performance management (APM) solution arose, the software vendor was "first on our list" due to the quality of its AJAX offering, Snyder says.

"Our development team had been making some performance improvements to the site in the two or three weeks prior, so we had the Compuware dynaTrace engineers test a version of the application that did not have any of these changes," Snyder explains. "To our surprise, they found every one of the major issues our team had in only a few hours of testing and analysis. This was a clear indication that Compuware dynaTrace could give us the edge we needed to meet our performance and scalability goals in time for the holiday peak season."

According to Snyder, the APM solution gave his team deep visibility into where time was being spent during performance and load testing. It also gave them a tool to verify that the synthetic or simulated traffic matched the profile of actual traffic they could expect during the marketing campaigns.

"It is always a challenge to match reality with synthetic load, and Compuware dynaTrace helped us get as close as possible to ensure we were fixing issues that may occur in the real world," Snyder notes. "It made "identifying bottlenecks nearly instantaneous, [and] streamlined the identification of the root cause of those bottlenecks. …

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