Magazine article Art Business News

Make Some Noise: The Delicate Art of Selling Yourself

Magazine article Art Business News

Make Some Noise: The Delicate Art of Selling Yourself

Article excerpt

When it comes to promoting your work, there are two speeds from which you can choose: Just enough or full throttle. While, to some, the idea of talking up your art and accomplishments may be about as appealing as a day in the dentist's chair, there's simply no way of getting around it. If you want people to connect with your work, they have to connect with you. The way to do that is to put yourself out there; to let potential clients in on who you are and what inspires you.

It's no coincidence that this issue--which you may very well be reading amidst the wonderfully creative mayhem that is Artexpo New York--is chock full of advice and examples of successful self-promotion tactics. Because industry events like Artexpo serve as a sort of microcosm for the art marketplace as a whole, where you are one among many talented artists, all vying for the attention (and cash) of the same potential buyers.

As art market veteran Barney Davey states in his article on "The Art of Self-Promotion," (p. 48) "Without marketing and promotion, an artist has only a pleasant hobby" Art is such a deeply personal endeavor that it's easy for an artist to get lost in his or her own creative process. But if you want to see your work hanging somewhere other than the wall of your own studio (or in your mom's living room), it's essential to make some noise. That's certainly a sentiment that the "Top 50 Emerging Artists" (p. 34) profiled in our cover story share.

In "If the Art Fits," (p. 30) ABN Contributing Editor Linda Mariano notes that one of the questions an artist who is considering licensing must ask him or herself is: "Do you like promoting yourself and your artwork by calling and e-mailing people? …

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